13 May, 2025

Benefits of Tanning You Can Share with Your Clients



As a tanning salon owner, you do more than offer bronzed skin, you help your clients feel confident, boost their mood, and take a moment for self-care. Sharing the benefits of tanning through your blog, emails, or social media is a great way to educate, engage, and build trust with your community.

To help you do just that, here’s a ready-to-use list of tanning benefits you can easily repurpose into your own content:

 

1. Vitamin D Support

Many clients don’t realise that moderate UV exposure helps the body produce vitamin D, which plays a key role in bone health, immune function, and mood. Especially in the winter months, a controlled tanning session can provide a much-needed sunlight substitute. Sharing this fact helps let your clients know that in the winter months a quick session can boost their health and be a part of their wellness routine.

 

2. Mood-Boosting Effects

Tanning isn’t just about how you look, it’s also about how you feel. Exposure to UV light can increase serotonin levels, which may lift your mood and reduce stress. Some clients even use indoor tanning as part of their strategy to combat seasonal affective disorder (SAD). Let your audience know that visiting your salon can be a mini mental health boost!

 

3. Smoother, More Even-Looking Skin

Tanning can help visually reduce the appearance of:

  • Blemishes
  • Scarring
  • Stretch marks
  • Uneven pigmentation

Remind your clients that a subtle tan can give the illusion of clearer, smoother skin - especially when paired with high-quality tanning lotions or aftercare products available in your salon.

 

4. Skin Condition Support (When Approved by a Doctor)

While this benefit requires a clear disclaimer, some clients with conditions like psoriasis, eczema, or acne have found that controlled UV exposure helps improve their symptoms. Encourage customers to consult a healthcare provider first, and position your salon as a knowledgeable and responsible resource.


5. Convenience and Confidence

Your clients are busy, so convenience and consistency are key. Whether they're prepping for a vacation, a special event, or just love maintaining that year-round glow, a smooth experience keeps them coming back. 


With Salon Tracker, you can make every visit feel effortless and personal:

  • Let clients book online 24/7, right from their phone or laptop, no calls, no hassle!

  • Track session history for safe and effective tanning

  • Send follow-up messages or reminders to keep clients engaged and coming back at the perfect time with our SMS reminders feature.

By integrating these features, you’re not just offering a tan - you’re creating a professional, confidence-boosting experience that’s easy to trust and love.


🎯 How You Can Use This Content

Here are a few ways you can repurpose this list:

  • Break it into a weekly Instagram tip series
  • Turn each benefit into a separate blog post with product tie-ins
  • Share it in your email newsletter
  • Use it in a “New to Tanning?” info packet or welcome kit

Here at Salon Tracker, we want to support your success - from organising your daily operations, to helping you market your services with ease. Whether you need help turning this content into a branded blog post or want to send out marketing campaigns, our team is here to make it simple.

 

Salon Tracker x

Free Trial & Demo

Salon Tracker Demo Get FREE trial

Get FREE Brochure

Salon Tracker Brochure Get FREE brochure

Get FREE eBook

Salon Tracker eBook Get FREE eBook