Halloween Marketing Tips

As it is October, the spooky season is upon us!

Halloween is a delightful time of year where people come together and bond over all things wicked and wonderful. 

In this blog, you will learn some tricks and treats of the trade and how to implement the Halloween spirit into your salon and get your customers into the spooky mood.

Decorate your Salon

In order for your customers to get into the Halloween spirit, the first step is for you to decorate your salon accordingly.

This means pumpkins, cobwebs, ghosts, skeletons, you name it! 

You could also leave a bowl of Halloween sweets for people to take as they leave, and have a Halloween music playlist playing while the salon is open, to really get your customers into the spirit. 

If you are really wanting to take this year’s Halloween to the next level, you could request that staff come in with Halloween makeup and Halloween outfits! 

Halloween decorations is a great way for your salon to keep up-to-date with the season and show your customers that Halloween is a fun and frightful time of year.

Halloween Offers & Promotions

Running Halloween offers and promotions is a great way to boost your sales and get booked up during the spooky period. 

Offers such as devilish discounts, freakish freebies or rebellious refer a friend schemes are some ways that you can encourage your customers to get into the Halloween spirit. 

This will help to increase your revenues and profits and also get your current customer base spreading the word to their friends and family, potentially resulting in new customers!

Halloween Social Media Posts/ Email Marketing

In this day and age, you are able to share your thoughts and ideas with thousands of people at the click of a button. 

Why not use this to your advantage at this time of the year? 

Start creating Halloween themed social media posts and stories to show your current customer base and potential new customers that your salon is participating in the spooky season! 

You could post how you’ve decorated your salon to show your customers you are participating in Halloween, or you could post your Halloween offers and promotions to remind your customers these are running and how long they are running for so that they don’t miss out. 

You could also send out Halloween emails to your customers, reminding them of these offers and link your social media handles to the emails for customers to take a further look into these.

All of these methods of marketing are great ways for your salon to prepare for the Halloween season. Your customers should leave your salon feeling ready for the spooky season!

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