01 September, 2021

How to Retain Clients


Customer retention, or customer loyalty, is an important part of running a salon especially due to the current climate due to COVID-19 and salons having been closed for so long. This week we decided to put together a blog to share our best tips and tricks to keep clients coming into your salon.

Social Media

One of the best, and easiest, ways to keep your clients coming back it to utilise social media. Regular posting of your work and other post relating to your salon means that your customers will keep seeing your posts and this will remind them to keep getting booked in with you. Social media is also a great way to connect and communicate with your clients too. Clients are more likely to return to a salon where they feel comfortable and communicating and interacting with them over social media is a great way to do so.  If you would like some ideas on how to manage and run a social media account effectively for your salon go to www.salontracker.co.uk.news and see the many blogs we’ve written about this. P.s drop us a follow @salontrackersoftware

SMS Marketing

Another way you can keep your customers coming back to your salon is by sending them text message marketing campaigns. The great thing about this is it could be anything you want.  Salon Trackers ‘Marketing Suite’ gives you the option to filter out specific groups of customers to send messages to directly from your system. For example, you could filter out all your best spending customers for that month and send them a text to try and encourage them to get re booked into your salon. Here is an example of an SMS that you could send:


Thank you for being one of our most loyal customers! As a thank you here’s your voucher for 10% off your next visit!

See you Soon!


Loyalty Rewards

One thing that customers will always love is to be rewarded for their loyalty. One way you could do this is set up a loyalty scheme or loyalty groups. For example, one way that you could work this is have different packages all depending on how many appointments that they have had with you. You could have gold, silver and bronze packages all which have different levels of rewards for your most loyal customers including discounts off treatments, retail products or even exclusive access to new treatments before your other clients. Having a reward scheme like this will encourage all your customers to stay loyal to your salon and keep coming in as much as possible. Salon Tracker gives you the option to manage this with our groups feature and this means you can just put these customers into the correct rewards group and Salon Tracker will manage this for you!

If you would like any more information on any of these features or would like us to help you get them set up, please give us a call on 0113 350 8230 or drop us an email on info@salontracker.co.uk for any help or training!

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