30 September, 2020
How to make this Autumn your best one yet!I know you'll all be just as shocked as I am when I say that Summer is officially over and as of last week, Autumn has officially begun! Last week also marked 6 months since the UK was put into full lockdown and everyone's world was turned upside down. Now you are open and in full swing, how about we make up for all that lost time and make this your best Autumn yet? After all, the autumnal vibes are our favourite!
Lets start with a start with a few marketing tips:
Back to School Bundle
This is one for the Mums and Dads that suddenly have a lot more time on their hands! After 6 months of no school I think all those Mums and Dads out there deserve a bit of a treat... A back to school mini bundle could be a great idea for your salon. For example, offering a package deal with some mini treatments, such as lash and brow tints, could increase your profit and help you gain a selection of new clients that you may not have previously had. Pairing this with a ‘back to school’ pamper day including a range of the different treatments you offer would be a great start as it really encourages them to book for a relaxing day after 6 months that properly felt like a decade for them!
Although Halloween may not be the same this year, it's still a Holiday that everyone loves and why not make the most of it? Advertising early your Halloween makeup pictures will get people interested and make them want to plan ahead. You could even do a petrifying package deal such as Makeup and spooky hair for a set price and why not throw in a Halloween goody bag full of Halloween themed treats or retail products?
What platforms can you use to get the message out?
Facebook and Instagram
Facebook and Instagram are the top social media platforms to advertise your business on.
Most importantly, they are free! Just a simple post on facebook advertising what you are going to be doing this Autumn will go a long way, followers of the page will see it and following that they may be inclined to share it with Family and Friends which could reach 1000's of new clients. Similar to instagram where you can carry out interactive stories which will engage your followers. You could do a vote story or an answer box story with the caption 'what would you like to see from this salon this Autumn' then not only are you drawing the readers in, but you are also finding out what your target market would like to see! All this client research for free - you can't go wrong.
Now i'm sure you'll already know that whilst boredom was taking over in lockdown, TikTok the video app became very popular and people all over the world were doing dance routines and make-up tutorials. This extremely popular platform would be a great way for your Salon to advertise their services such as autumnal nails, Halloween makeup and hair styles due to the sheer popularity of the app. I'll work a treat!
The advantage of SMS marketing is that you can target specific customers or audiences. For example, if you wanted to target customers who haven’t visited in the last 3 months, you can do this through our filters. Our software has a built-in marketing suite which gives you the opportunity to easily use SMS and email marketing. You can choose client groups or make your own in order to send out your message to the group of people it was intended to. For example:
Hi << Customer Forename>>
We miss you! Book in advance for a space for your new Autumn look!
<<Company Name>><<Company Contact Details>>
As you see, summer finishing may put a frown on many faces but with these tips you could turn it into an incredible opportunity for your salon and help you get back on track before the year is out!
If you're looking for something to help manage your Salon this Autumn enquire at https://www.salontracker.co.uk/FreeTrial.aspx for your free 2 week trial!
If you already have the software and would just like a bit of free training please feel free to give us a call on 0113 350 8230 and we'll be happy to help!
Make the most of the end of this year!
Salon Tracker x