21 July, 2021
How you can use Social Media in your Salon!
Social media is everywhere these days, from Instagram to Facebook to Tiktok. There are many ways you can use social media in your salon to stay up to date on recent trends, to show people your work and also to attract new customers. We know that this can be a little daunting if you haven’t done this before so I’m here to share my best tips and tricks for you to use social media for your salon.
Instagram is one of the most popular social media platforms at the moment with over one billion active users sharing and viewing content each day. One of the best ways to utilise Instagram is to use this as a way to share pictures of your services, whether this be bright colour jobs or some before and afters of clients when they get their services done. Sharing the treatments which you do in your salon on Instagram means customers, both existing and potential can see what you’re capable of and this may persuade them to book an appointment with you. Hashtags are also very useful on Instagram. Every time you post you should use different hashtag depending on what you’re sharing a picture of. For example, if you’re posting a picture of some nails that have been done in the salon use hashtags like ‘#nails’ and ‘#nailart’ this will mean your posts are more likely to be viewed by more people, even if they don’t follow you. Finally, the last way you can use Instagram in your salon is the stories feature. Posting stories are a great way to keep your customers updated on what is going on in your salon and also as they only last 24 hours you don’t have to keep them on your feed, Stories are also a good way to do things such as ‘flash sales’ as they’re only available to view for 24 hours you could do a deal on a quiet day for example ‘Today Only, Buy a 30 Minute Course and get a Free Sachet of Tanning Lotion’.
Facebook is another very popular social media site,
especially for salons. Facebooks gives you the opportunity to keep customers
updated, display reviews and communicate with your customers all in one place. Facebook is also a good social media platform
to run competitions on. For example, you could run a competition for a free or
discounted service in your salon and for you customers to enter they should
have to tag some friends and share the post. By asking customers to tag friends
and share your post, this means that all the Facebook friends of everyone who
had shared that post will see your salon. This is a really good way to get more
exposure. Another way to get exposure on Facebook is by using the sponsored
posting feature. This does come with a cost but you can spend as much or as
little as you like on this. You can push your posts to a target audience of
your choice so more people, apart from those who already follow you, will see
your posts. As mentioned before, Facebook is also a great place for
communicating with your customers, whether this be responding to reviews that
they have left you or responding to any messages they have left you. Facebook
gives you the option to do all of this in one place.
There are many other options for what social media platforms
you could use in your salon for example twitter is also a good one but these
are just some of our favourites.
If you’re not already make sure you’re following us on all
out social media accounts @salontrackersoftware on Instagram, Salon Tracker
Software on Facebook and @SalonTrackerLTD on X to keep up with everything
new at Salon Tracker.
If you would like any more tips or tricks on how to use
social media in your salon don’t hesitate to drop us a message on any of our
social media accounts or call on 0113 350 8230.
Salon Tracker x