18 March, 2025
Mothers day Marketing with Salon Tracker
Boost Your Salon Sales This Mother’s Day!
Mother’s Day is the perfect time to celebrate the amazing
women in our lives—and for salons, it’s also a fantastic opportunity to boost
sales. With so many customers looking for the perfect gift, now is the time to
stand out, offer something unique, and make their buying decisions easier. If
you can provide an irresistible offer, why should they go anywhere else?
Stand Out from the Crowd...
Salons, spas, and florists are go-to destinations for
Mother’s Day gifts, meaning competition is fierce. To ensure your salon is the
first choice, think outside the box and offer something fresh and exciting.
We know that coming up with new ideas can be a challenge, so we’ve put together a few creative strategies to help you maximise sales in the lead-up to Mother’s Day.
1. Offer Unique Discounts
Traditional discounts work, but personalising them makes all
the difference. Try these creative approaches:
Multi-Treatment Packages – Encourage repeat visits with discounted bundles that extend beyond Mother’s Day.
Referral Rewards – Offer discounts or free add-ons for customers who refer a friend to book a Mother’s Day service.
VIP Offers – Provide exclusive early access or limited-time discounts to your most loyal clients.
Gift With Purchase – Include a small but thoughtful add-on, such as a mini product or extra pampering session, to enhance their experience.
2. Create Meaningful Experiences
Rather than just selling a product, create an experience
that mothers and their loved ones will cherish.
Special Event Names – Brand your offers with names like “Mum & Me” or “Mother’s Pamper Day” and promote them across your social media.
Gift Cards with a Personal Touch – Offer handwritten messages or beautifully wrapped packages to make them extra special.
3. Leverage Social Media & Online Marketing
The internet is your best friend when it comes to reaching
customers. Here’s how to use it effectively:
Staff Picks of the Week – Have team members introduce a featured product or treatment to boost engagement.
Targeted Ads – Use Facebook and Instagram ads to promote your Mother’s Day offers to local customers.
4. Last-Minute Gift Solutions
Let’s face it—many partners leave gift shopping until the
last minute. Make it easy for them with:
Pre-Wrapped Gift Bundles – Provide stress-free, ready-to-go gift sets.
Quick-Fix Gift Cards – Promote gift vouchers that can be purchased instantly - read our 'gift voucher' blog to see how you can track these with Salon Tracker!
5. DIY & Interactive Experiences
Handmade or experiential gifts are always a hit. Get
creative with:
Makeup Masterclasses – Offer sessions like “The Art of Contouring” as a Mother’s Day treat.
Exclusive Salon Events – Organise pampering sessions or tutorials that loved ones can gift to mums.
Final Thoughts
Mother’s Day is a golden opportunity for salons to connect
with customers, boost sales, and create lasting memories. By offering unique
discounts, special experiences, and leveraging online marketing, you can make
your salon the go-to destination this season.
Ready to make this Mother’s Day your best yet? Start
planning now and watch your bookings soar!
Salon Tracker x
