06 October, 2021
This Autumn is completely different to last years in that we are not in lockdown and everything is open. So, now is the perfect opportunity to take full advantage of Autumnal offers and really push the boat out with marketing.
Decorations and OutfitsOne of the simplest ways to get into the Autumnal spirit is to decorate the salon. Whether you prefer the traditional Autumn vibe with pumpkins and warm tones, or if you want to go more towards a Halloween theme and accessorise with Ghosts and Bats, refreshing your décor is something that will surely put a smile on your customers’ faces. Window displays are a particularly good way of advertising as not only do they appeal to your currents customers but they can also draw in the attention of people passing by and this may entice them to come in and try out your salon. Also, your employees could try dressing up in Halloween costumes, as well as potentially doing some unique hairstyles and nails too showcase some new designs and creativity.
Another way to make the most of Autumn is to use social media as a free way of advertising. Not only can you reach your current customers but you are able to promote yourself and reach new customers. You could try to promote exclusive Autumn offers or run giveaways which not only rewards your loyal customers but can also help you in reaching new clients through sharing your page. Staying active on social media is really important, especially interacting with your customers. Instagram allows you to post a range of interactive stories such as voting polls and Q&As so you can get feedback from your customers to see what they’re wanting from you. Using these means you can tailor any marketing more specifically to what your customers actually want.
Retail ProductsIf your salon sells retail products such as sachets of cream or nail polishes, why not offer a promotion on certain ones such as any Autumn themed colours. This may allow you to get rid of any overstock and appeal to customers who do not typically buy products and want to try something new. Showcasing these products on yourself or on social media is a good way of showing the products in action and the potential they have.
Now we’ve been out of lockdown for six months, it is a good time to treat your most loyal returning customers with special offers. Our software has a built-in marketing suite which gives you the opportunity to easily use SMS and email marketing. You can choose client groups or make your own in order to send out your message to the group of people it was intended to. For example:
Hi << Customer Forename>>
Thank you for your support over the last 6 months! 10% off your new Autumn look!
<<Company Name>><<Company Contact Details>>
If you're looking for something to help manage your Salon this Autumn, enquire at https://www.salontracker.co.uk/FreeTrial.aspx for your free two-week trial!
If you already have the software and would just like any more Autumn marketing tips, please feel free to give us a call on 0113 350 8230 and we'll be happy to help!
Make the most of the end of this year!
Salon Tracker x