04 August, 2021
Things from the lockdown that are here to stay!
Appointment Only Salon
Before the lockdown, quite a lot of our salons offered a walk-in service, especially in the tanning and barber industry. Following reopening, a lot of salons had to operate as appointment-only, to ensure that social distancing was adhered to and for the government track and trace programme. However, for a lot of businesses that began running this way, they realised that for marketing purposes it’s much better to offer an appointment only service, as clients this way have to register to make a booking as a pose to just walking-in. So, this is brilliant for data capture and also client retention, as you can re-market to these clients to remind them to book their next appointment. It’s also brilliant for reporting purposes, as you can also see which clients are re-visiting and also what your most popular treatments are with certain age groups or demographics!
PPE/Sanitising Station and Screens
Even though the mask-wearing requirement has now been dropped by the government, a lot of our salons have opted to keep this requirement for the time-being, to ensure maximum safety within the workplace for both employees and customers. As the months go on and hopefully, as we begin to see the end of the pandemic, even if many of you decide to then stop the mask wearing, a few salons have said that they will ensure sanitising stations stay around the salon and also will keep their Perspex screens up at reception. These are just simple safety tools that will help to protect staff and clients in general and just improve the overall hygiene within the salon!
Online Registration and Online Booking
biggest uptake in upgrades to online booking and for clients to register online. The biggest advantage of this, it saves employees time and clients are then in control of making their own bookings. But not only that, it also means that if customers can register online, they can do this using their own devices and therefore this just stops overcrowding at the main reception desk, plus the sharing of pens & registration desks. Which all improves client safety whilst saving time and improving organisation in the salon too.
Most of our salons have terms and conditions that clients have to read and agree to before they are able to have a treatment. However, a lot of salons used to provide a paper copy of this to customers to keep as a reference of the salon’s t’s & c’s. Throughout the lockdown, we saw many businesses opting to have these added to their online registration page, or as a PDF link within their salon app, or simply as an email link, to stop the handling of paper documents during this time. But again, not only does this improve client safety, it also allows the salon to go paperless, saving on resources and meaning the client can now access these documents digitally on their phones or tablets!
So it seems that the technological advances have really proven to be beneficial to our salons over the past few months, as many of you are opting to keep your online features and appointment-only way of operating. We’re so glad that the last few months have been busy and successful for you and if there are any further promotional tips that you would like help with, our sales and marketing team are always on hand to help you. Just give us a call or drop an email to email@example.com and we’d be happy to book a free marketing session with you.
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