We all love seeing our regulars walk through the door- but what about the clients who disappear without a trace?

The truth is, even your most loyal customers can drift away due to life, schedules, or simply forgetting to rebook. That’s where re-engagement campaigns come in.

If you’ve noticed clients who haven’t booked in the last 3 months, it’s time to bring them back, and Salon Tracker makes it easier than ever.

Why Clients Disappear (And How to Bring Them Back)

People get busy. They move, they change jobs, or they simply forget to rebook. A well-timed message reminding them of your services (and how good they felt after their last visit!) can be all it takes to rekindle the relationship.

Re-engagement campaigns are proven to:

•  Increase client retention
•  Boost bookings during slower weeks
•  Strengthen your brand’s presence

Use Email & SMS to Re-Target Lapsed Clients

With Salon Tracker’s built-in marketing tools, you can easily target clients who haven’t booked in 3 months. Just head over to the Marketing tab and filter your audience by select ‘Appointment Not Booked’ and select the dates to be over the past 3 months.

From there, you can launch a smart, targeted message via email (using Mailchimp) or SMS (using credits purchased from us).

Example Re-Engagement Campaign You Can Run Today

Let’s walk through a simple yet powerful campaign you can create right now.

Goal:

Rebook clients who haven’t visited in 3 months.

Timing:

Send out the message mid-week (e.g., Wednesday morning) to catch attention before the weekend.

Channel:

SMS and/or Email

Example SMS Template:

Hi <<Forename>>, we miss seeing you at [Salon Name]! It’s been a while – why not treat yourself again? 

Book before Sunday & enjoy 10% off your next visit. Use code BACK10. Book now: [Salon Tracker Booking Link]

Example Email Template:

Subject line: “We’ve missed you – here’s 10% off your next appointment ”

Body:

Hey [First Name],

It’s been a while since we’ve seen you at [Your Salon Name] and we’d love to welcome you back. To show how much we care, here’s 10% off your next treatment when you book before [insert date].

Use code BACK10 at checkout.

Ready to feel fabulous again?

Book now online.salontracker.co.uk/

See you soon,

The [Salon Name] Team

How to Set This Up in Salon Tracker

1. Go to the Marketing section in your dashboard

2. Choose Create New Campaign

3. Filter your client list:

   • Select clients whose Last Visit was between now and 3 months ago

4. Choose your channel: SMS or Email

5. Paste in your chosen template and personalise it

6. Hit Send or Schedule it for optimal timing

Pro Tip: Use a Special Offer to Spark Action

A small incentive like 10% off, a free treatment upgrade, or loyalty points can make all the difference. If you’re not offering a discount, simply reminding them of their last service and inviting them back warmly can still be effective.

Final Thoughts

Winning back clients isn’t about being pushy, it’s about reminding them why they loved your salon in the first place. With Salon Tracker’s marketing tools, you have everything you need to reconnect and rebook in just a few clicks.

Ready to bring clients back? Start your re-engagement campaign today in the Marketing section.

That’s all for now!

Salon Tracker x