As summer winds down and we head into a new season, it’s the perfect time for salon owners and managers to take a step back and reflect on the past few months. The summer season often brings a surge in bookings, a spike in product sales, and shifts in client behaviour all valuable data that can be used to shape smarter decisions for the rest of the year. 

When using Salon Tracker, you’ve already got powerful reporting tools at your fingertips. Here’s how to use them effectively to identify trends, boost performance, and prepare your salon for success beyond summer. 

Analyse Your Appointment Reports 

Using Salon Tracker there are many reports with useful insight like the day end, sales summary by staff and sales by hour/day. You can filter data by service type, staff member, and date range. Look for: 

• Most popular services 

• Days and times with the highest booking volume 

• Repeat bookings vs. new clients 

If you notice a surge in certain services, consider creating seasonal packages or promotions around them for next year or carry the momentum into autumn with limited time offers. 

Track Product Sales Trends 

Did your retail products fly off the shelves or sit gathering dust? 

The retail sales by item in Salon Tracker can show you which products sold well, and which team members made the most sales. This helps identify: 

• Best-selling summer items (think hair masks, after-sun treatments, or tanning lotions) 

• Underperforming products that might need to be discontinued or discounted 

• Staff who excel in retail sales and those who may need more training 

Use this data to inform your autumn/winter stock ordering and ensure you’re not overbuying or under-prepared. 

Evaluate Staff Performance 

Your team plays a huge role in your summer success. The retail sales by staff can reveal: 

• Who handled the most appointments 

• Who had the highest client booking rate 

• Retail performance by staff member 

Recognition Idea: Celebrate your top performers to boost morale and use these insights to coach and support others who may benefit from extra training or motivation. 

Prepare for Next Season 

Now that you’ve spotted the trends, use this data to plan: 

• Create seasonal marketing campaigns based on popular services 

• Adjust staffing levels for quieter or busier periods 

• Stock up on best-selling products ahead of time 

Final Thoughts 

Salon Tracker’s reporting tools make it easy to move from guesswork to data-driven decision-making. By reflecting on your summer season now, you can build on your successes, avoid repeating mistakes, and position your salon for a profitable year-round business. 

Ready to dive into your reports? Log into Salon Tracker and start exploring your summer stats today!