08 April, 2025

Easter Marketing Tips

Easter is a fantastic opportunity for salons to embrace the season's energy, engage with clients, and boost business. With vibrant colours, fresh trends, and the promise of spring renewal, Easter offers salons a chance to entice clients with irresistible offers and creative campaigns. If you’re looking to make the most out of this Easter season, here are some top marketing tips to help you attract new clients and keep your regulars coming back for more.

 

Create Easter-Themed Specials and Packages

Everyone loves a good deal, especially around the holidays. Consider offering Easter-themed promotions to create excitement. Some ideas include:

Easter Glam Packages: Offer packages that include a combination of services like a fresh spring haircut, colour touch-up, and a luxurious pedicure. These packages can be marketed as "Spring Refresh" or "Easter Beauty Boost."

Limited-Time Discounts: Create time-sensitive discounts leading up to Easter. For example, offer a 10-20% discount on all services booked in the week before Easter, or provide a special rate for first-time clients.

 

Social Media Easter Engagement

Social media is a powerful tool for connecting with both existing and new clients. Here's how to get creative with your Easter posts:

Easter Giveaways: Host a social media giveaway. To enter, followers can like, comment, or share your post, and you can offer a grand prize like a free service or an Easter-themed beauty basket filled with products from your salon.

Easter Countdown: Begin a countdown to Easter with daily posts featuring Easter-related services, products, and tips. This keeps your followers engaged and excited about what’s to come.

 

Email Campaigns with Exclusive Easter Offers

Email marketing remains one of the most effective ways to keep in touch with clients. For Easter, consider sending out emails with:

Exclusive Offers: Send out a limited-time Easter special offer to your loyal clients, such as a free product with their next service or a discount for referring a friend.

Last-Minute Reminders: As Easter approaches, send out reminders for clients to book their appointments, especially for the busy days leading up to the holiday. Offer flexible hours or discounts for early bookings.

At Salon Tracker, we integrate with Mailchimp. If you have an account, get in touch with us and we can get this integrated for you!

 

Revamp Your Salon’s Atmosphere

The atmosphere of your salon can make all the difference during the holidays. Easter is a time of renewal and joy, so reflect that in your space with small touches like:

Easter Decorations: Use pastel-coloured decorations, floral arrangements, and bunny-themed items to make your salon feel festive. It could even extend to your waiting area with Easter treats or small goodie bags for clients.

Conclusion

Easter offers salons a unique opportunity to market themselves creatively while celebrating the new season. By using a combination of promotions, social media, emails and decorations, you can make your salon stand out this spring and create a memorable experience for your clients. So, hop to it and make this Easter one of your best marketing moments yet!